An Effective Communication Device Really Does Exist!

Is it me, or have some people forgotten the telephone exists? It just seems lately that everyone would rather email back and forth several times when picking up the phone would be much easier and more effective. This is not another “should you use the telephone to cold call” debate. Rather, this is about communication among people you already know; associates, peers, employees, friends, current customers, social media connections, etc.

Here is a typical example of a flurry of emails that regularly hits inboxes everywhere:

  • “Are you available to talk on the phone on Thursday?
  • “No, I am out Thursday, how about Friday?”
  • “Sure, that works. What time?”
  • “How about 10:00?”
  • “I prefer the afternoon.”
  • “OK, 2:00 is good. Should I call you?” …

Remember, this is all just to book a time to talk on the phone! Can you imagine the correspondence if we actually wanted to get something productive done? I often think that I would like to respond to the first email and say something like, “No, I am out Thursday, but if you had just picked up the phone in the first place instead of taking the time to type all these emails, we would have finished our conversation by now!”

Sometimes using your fingers to dial really is better than using them to type. True, the person you are trying to reach may not always be available. To avoid playing voice mail tag, leave a detailed message on your first call, including the request you want to make. That way, if you are not available when your contact calls back, at least they can leave you the answer to your question on your voice mail.

As George Bernard Shaw once said, “The single biggest problem in communication is the illusion that it has taken place.” The telephone – A tool that allows live two way communication and decisions can be made instantly. Imagine that!   More motivational quotes here.

For more tips on how to leave a proper voice mail message so prospects will actually call you back, check out my book, Quick Sales Tips.  It’s full of practical advice in bite sized pieces!

Aim Higher!

Susan A. Enns, B2B Sales Coach and Author of Action Plan For Sales Success and Action Plan For Sales Management Success

“I love the B2B Sales Connections website. It is an amazing resource for anyone involved in B2B selling.”,, or

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