How To Check A Potential Candidate’s References

Even if you think you have just interviewed your perfect sales candidate and are ready to make an offer of employment, you still should make every effort, by whatever means possible, to ensure that they are who they say they are by conducting thorough reference check.

Just like your candidate interviews, you need to ask the same questions on each of your reference interviews, and those questions must be scripted a head of time.  As you will be asking the same questions to all, not only will it be very easy to compare the answers given by each reference on the same candidate, but across candidates as well.

To download a free copy of our white paper How To Recruit The Best Sales Professionals which includes “11 Telephone Interview Questions to Find Top Performers”, visit our Sales Download Centre.

If you need detailed, step by step instructions on how to recruit and hire the right sales professionals for your organization, check out my book, Action Plan For Sales Management Success. It is also available at all major online retailers.

Aim Higher!

Susan A. Enns, B2B Sales Coach & Author
B2B Sales Connections,, or

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