Follow Up After You Send An Email!

Do you ever wonder if your email was received?  With today’s spam filters, it’s a valid concern!  To keep your sales process moving forward, phone the recipient the day after your send the email (or fax) and ask if they have received it. 

When you follow up like this, there are only four possible outcomes, all of which help you to advance the sale process:

  1. You have to leave a voice mail.  At the very least, your message will build your credibility because you took the time to follow up. 
  2. You connect with your prospect and learn that the email was not received.  At least you now know you need to resend it.
  3. You make contact, they have received your email, but haven’t had a chance to look at it.  Again, your follow up has built credibility, and more importantly, you have drastically improved the chances that you email will be read in the very near future.  This is also a perfect opportunity to book a phone appointment in a few days to discuss things further with your prospect.
  4. The email was received and reviewed, and the sales process can continue, right there and then.

Regardless of the possible outcome of your email follow up call, you will have built your credibility and you will have moved your sales process forward.  Any way you look at it, that’s a good thing.

Aim Higher!

Susan A. Enns, B2B Sales Connections,, or

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