How to Choose The Right Business Partner

Business Management Tips from B2B Sales ConnectionsI have been asked over the years how my business partner, Robert J. Weese (Bob) and I became partners, and why is it that our partnership works so well, even after all these years.

In so many ways, Bob and I are the same, yet completely different. We each have different strengths, and weaknesses for that matter, as well as we each excel at different aspects of running our business. There are certain tasks that Bob loves to do in our day to day operations, and certain things he detests, which, as luck would have it, and the opposite of mine. Our business philosophy is in sync and our goals are aligned, but neither one of us has all the skills or the desire to do everything it takes to fulfill them.

But seriously, how did we get here. Did we unknowingly follow some process that defined our business partnership? More importantly, is that process repeatable? I never really thought about that aspect of our partnership before until I read the book, “Leverage Your Laziness! – How to do what you love, ALL THE TIME!” by Jeff Goldberg & Steve Bookbinder.

I was hesitant to read this book at first because of the title. I have never been a “lazy” person nor do I have any desire to be. But as the old saying goes, you can’t judge a book by it’s cover. This is an excellent read giving solid business advise. You will learn how to figure out what it is you really want to do in life and then develop a plan to start doing it. The section on how to find the right business partner for you alone is worth the read!

When I think about it, the answer to why Bob’s and my business partnership works so well is simple. Bob and I each bring something different to the table, the combined effect giving us what we need to run a successful business. Quite literally, the whole is greater than the sum of our parts. How we got here is a repeatable process that you too can use to find the perfect partner, the instructions for which are in this book. Enjoy the read!

Aim Higher!

Susan A. Enns, B2B Sales Coach and Author of Action Plan For Sales Success and Action Plan For Sales Management Success

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