Is Your Proposal Too Long?

Regardless of how expensive or complicated your product is, a written proposal should not be longer than 6 pages.  Too much information can actually slow or halt the sale, not move it forward.  Your prospect only needs just enough of the right information to make a logical buying decision.  Did you need of want detailed blueprints of framing, plumbing and electrical wiring before you bought your house?  Neither does your prospect!

Aim Higher!

Susan A. Enns, B2B Sales Connections,, or

0 thoughts on “Is Your Proposal Too Long?

  1. Great!

    After separating out our warranty, terms and conditions, I made one page my goal. Sounds difficult, but my company sold computer aided manufacturing equipment as well as related technology and we never went over two pages.

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