A Sales Compass – A Blog by B2B Sales Connections

Has your trade show budget been slashed?  Is your display just a way for your competitors to check you out?  No new prospects visiting your booth, only those you invited to the show?  Try an open house at your office location instead.  It is less expensive, takes less time to set up, and it can be much more effective at closing sales than some trade shows.

Aim Higher!

Susan A. Enns, B2B Sales Connections

www.b2bsalesconnecitons.com, www.linkedin.com/in/susanenns, or www.twitter.com/SusanEnns

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What do Small – Midsized business owners in Ontario need to know about the impact of HST?

Recently, I had the pleasure of speaking with Rosalyn Cronin a Certified Management Accountant, author and networking associate.  Rosalyn has the ability to take difficult accounting concepts and truly keep it simple for most business people who don’t have a financial background. 

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There is a growing movement in small and mid-sized Canadian companies that are searching for ways to connect with recently retired or semi retired business professionals. They are in need of people who can provide knowledge and experience in areas their own management team is lacking. 

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Many business people, specifically those just starting out that previously worked out of a “bricks & mortar location are nervous about letting clients find out they wok from a home office.  First they don’t’ know what to say when someone requests a meeting at their office and then there is  always the fear the client will think they are “small potatoes” because I don’t have an office building.

How do you address these challenges?

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In today’s competitive environment, a properly designed Customer Relationship Management (CRM) program is simply a must have in order for your business to survive and grow.  It doesn’t matter whether you are a small make-your-own wine store, a chiropractic clinic, an office equipment supplier or any other business, you must define the processes to be implemented to handle the contact with your customers.  After all, if you don’t take care of your customers, somebody else will!  (more…)

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