Small & Medium Business Management


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Life Threw a Curve Ball…And Now We’re in Business!

Here is my interview with Bizoomi.com, a great website for small business!

http://bizoomi.com/2010/08/02/3028/

Aim Higher!

Susan A. Enns, B2B Sales Connections

www.b2bsalesconnections.com, www.linkedin.com/in/susanenns, or www.twitter.com/susanenns

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I have been trying to track down a billing issue with a company for over a month.  After sending yet another follow up email to my account manager today, I finally received a response.  It started out by saying “So-and-So is no longer with our company…”  The first thing that crossed my mind was how long has So-and-So been gone, and more importantly, how long have emails from his customers been going unanswered.

This reminded me of a time when I ran into an ex-colleague who said, “I was really getting upset with you.  I was trying to solve a customer’s admin problem.  I left you voice mail messages for weeks before someone happened to mention that you were no longer with the company.”

Situations like these are very frustrating to both your internal and external customers.  Not only can you lose them forever, the frustrating part of it is that their loss was completely preventable! 

When an employee leaves your company, here are 5 tasks that every manager should do immediately.  When I say immediately, I do not mean within the week, I mean the same hour, or at the very least, the same day.

  1. Set an auto-responder on the ex-employee’s email address stating that the employee is no longer with the company and who the customer should contact now.  Just deleting the email address all together will only create an automated undeliverable email message and create further frustration.
  2. Change the ex-employee’s voice mail message stating the same as the automated email message.  Also, ensure that you change both the office phone voice mail, as well as the message on the company provided cell phone.
  3. Send an internal email memo to all employees in your company stating that the employee is no longer with the company and who will be handling his accounts until a replacement is found.
  4. Change all the office locks and security codes that the employee had access to.
  5. Change all passwords to all computer programs that the employee had access to.

It’s inevitable.  One day a sales representative will leave your company for good.  Be it by his choice or yours, you have to be prepared and act immediately to smooth the transition.  If you don’t, your own lack of action could cause your company irreparable damage.

Aim Higher!

For a free copy of our white paper How To Recruit The Best Sales Professionals, visit our Download Centre at www.b2bsalesconnections.com/download_centre.php.

Do you need an expert sales management coach who is affordable and accessible?  For less than an average dinner out, you can consult with us every day and receive the personal direction you need.  For more information, check out www.b2bsalesconnections.com/coaching_services.php.

Susan A. Enns, B2B Sales Connections

www.b2bsalesconnections.com, www.linkedin.com/in/susanenns, or www.twitter.com/susanenns

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Here is a great blog post from Lisa Larter about running a business.  Thought I would share it. 

http://www.lisalarter.com/BlogThoughts/?p=351

Aim Higher!

Susan A. Enns
B2B Sales Connections
www.b2bsalesconnections.com, www.linkedin.com/in/susanenns, or www.twitter.com/SusanEnns

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In the last few weeks my email in box has been experiencing a new trend. International companies have been contacting me looking for Canadian businesses partner who can import, sell and distribute their products. 

These international business people have been watching the recovery of the Canadian marketplace and see it as a great opportunity to expand their product distribution into a country that is not still bogged down in recession. 

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I ran out of my communication record forms the other day and had to reorder more from the supplier. I have been using  them for over 15 years and still find it a great method of tracking conversations and follow-ups that will be entered into my electronic CRM. 

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Has your trade show budget been slashed?  Is your display just a way for your competitors to check you out?  No new prospects visiting your booth, only those you invited to the show?  Try an open house at your office location instead.  It is less expensive, takes less time to set up, and it can be much more effective at closing sales than some trade shows.

Aim Higher!

Susan A. Enns, B2B Sales Connections

www.b2bsalesconnecitons.com, www.linkedin.com/in/susanenns, or www.twitter.com/SusanEnns

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What do Small – Midsized business owners in Ontario need to know about the impact of HST?

Recently, I had the pleasure of speaking with Rosalyn Cronin a Certified Management Accountant, author and networking associate.  Rosalyn has the ability to take difficult accounting concepts and truly keep it simple for most business people who don’t have a financial background. 

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There is a growing movement in small and mid-sized Canadian companies that are searching for ways to connect with recently retired or semi retired business professionals. They are in need of people who can provide knowledge and experience in areas their own management team is lacking. 

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Many business people, specifically those just starting out that previously worked out of a “bricks & mortar location are nervous about letting clients find out they wok from a home office.  First they don’t’ know what to say when someone requests a meeting at their office and then there is  always the fear the client will think they are “small potatoes” because I don’t have an office building.

How do you address these challenges?

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In today’s competitive environment, a properly designed Customer Relationship Management (CRM) program is simply a must have in order for your business to survive and grow.  It doesn’t matter whether you are a small make-your-own wine store, a chiropractic clinic, an office equipment supplier or any other business, you must define the processes to be implemented to handle the contact with your customers.  After all, if you don’t take care of your customers, somebody else will!  (more…)

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