Clearly, most sales people are not selling up to their potential, not generating the revenues they should and not making the incomes they could.
Why is this case? It’s not that the job can’t be done because 25 percent are doing it, and doing it well. It’s because the other 75 percent either are not in the right sales position or they truly don’t know how to sell.
Let’s face it. If all sales people knew and did what the top 25 percent do, then all sales people would be selling more!
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