Not convinced you should always leave a voicemail when prospecting for sales? Then check out the case of the $3 million dollar voicemail.
The Voicemail Debate Among Salespeople
Recently, Susan posted a discussion on our Linkedin Group that generated a lot of discussion on the merits of leaving a voicemail. There were numerous comments left debating both sides of the issue. I would like to relay a quick voice mail story that happened at one of my clients recently.
The clients sales team had long debated the pros and cons of leaving a voicemail message. So a few of the salespeople decided they were going to start leaving a well crafted voicemail and see if they would be successful.
The 3 Million Dollar Voicemail
Two days later one of the rep’s called me up so excited they were almost coming through the phone. He had left a voicemail for a prospect who he had never spoken to at a company on his target list.
Twenty minutes after he left the voicemail message the contact from the prospects company called him back. They wanted to find out more about the product he was selling.
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20 Seconds of Sales Time Well Spent!
Instead of launching into a ‘pitch’ about his product he asked the prospect what prompted them to call. It turns out the client had just been told by a major supplier they would not be renewing their contract. And shipments of the products would stop. The prospect pegged the value of the contract at over $3 million and asked for a meeting immediately to discuss the opportunity. Not bad for a 20 second voicemail.
By the way, all of the sales team has started to leave voicemails.
Still not convinced to leave a voicemail? Check out why scammers now make voicemail a must use for sales professionals.
Aim Higher!
Robert J. Weese, B2B Sales Coach
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