Book Review – The One Minute Sales Person

Did you know that business people who read at least 7 business books a year earn over 2.3 times more than people who read only one book per year?  Think you don’t have time to spend on your own ongoing personal development? Did you know that if you spend just 10 minutes a day reading, that adds up to over 60 hours a year?

Investing in yourself is always a safe bet!

The One Minute Sales Person by Spencer Johnson, M.D. and Larry Wilson

Part of the “One Minute” series, this is a quick and easy read which has very valuable lessons for sales professionals. Everyone in sales, at every level of the organization should memorize and internalize “The Wonderful Paradox ” so that they can practice it with their internal and external customers!

For more book suggestions, please visit

Aim Higher!

Susan A. Enns, B2B Sales Connections or

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