It is wrong to believe that every company can and will buy from you. For example, it is unlikely sell restaurant equipment to retail clothing stores. You could try, but chances are you would just be wasting your time. In the same way that sports fans see mostly beer commercials and Saturday morning cartoon viewers see mostly toy ads, you must target your prospecting efforts. Take the time to review and track your past sales to clearly define your target types of companies. Once you know your targets, spend your time where you are most likely to find them!
Do you want to make more money in sales? For less than an average dinner out, you can consult with the B2B Sales Coach every day and receive the personal direction you need.